Digital marketing has emerged as a powerful tool in India, reshaping how businesses interact with consumers. With the rapid proliferation of internet access and smartphones, digital marketing strategies have become essential for brands looking to reach their target audiences effectively. Historical Context The evolution of digital marketing in India can be traced back to the early 2000s. Initially focused on website development and basic online advertising, it gained momentum with the advent of social media platforms and e-commerce. The launch of 3G and later 4G networks significantly increased internet penetration, leading to a surge in online activity. Current Landscape Internet and Mobile Penetration User Base: As of 2023, India has over 600 million internet users, making it one of the largest online markets globally. Mobile Dominance: With a majority of users accessing the internet via smartphones, mobile marketing strategies are increasingly important. Social Media...
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